Making Money With Give-Aways

MAKING MONEY WITH GIVE-AWAYS

The guy who thought of giving away free rolls of film every time you have
your films developed at his photo center - is a genius!

You know the rest of the story, and so do thousands other photo centers
around the world who copy this excellent promotion.


STRETCHING DOLLARS

A budget conscious market is always out looking for a free lunch. For
this reason, you can build a marketing system that self-liquidates its
associated cost, distributing gift certificates that offer free this or
free that - all the customer has to do is pay a minimal shipping and
handling charge.


FREE SOFTWARE

In Las Vegas, I met a poker player who sells software he put together for
$29 and higher. To double the volume and reach other markets, he decided to
repackage his software. He gave it a new name, made a new disk label,
and offered it at a ridiculous price:


FREE

To receive the software, all you have to do is fill out the gift certificate
and send it back to him with $8.69 for shipping and handling.


THEY WENT APE! He was giving the certificates to schools, businesses, and
stores who give away the certificates as their own promotional gifts to their
customers. Because the cost to produce and mail this disk is 60 cents, he
was making $8 with every certificate that was redeemed for the free software.


$800,000 IN 27 WEEKS

Take a snapshot of this picture: Say, a total of 1 Million certificates
were circulated. Let's say you paid half a penny to print and distribute
these million certificates. Your cost is $5,000. If you generate a 7%
conversion, you'll earn $560,000.00


NUMBERS GAME

If you give other people permission to make copies of and give away your
certificates, your cost to circulate 1 Million certificates will go down.
But your opportunity to make money remains the same.

1% response = $80,000

2% response = $160,000
3% response = $240,000
5% response = $400,000
10% response = $800,000


THE INTERNET

Now, if you do the same thing on the internet you will see similar results. One thing to note is that with the internet you don’t have the cost of normal advertising and you have a vast array of advertising venues. Here are just a few of the advertising venues that can be utilized:

Classified ads (free and paid)
Pay per clicks (ie., Google adwords)
Ezine advertising
Co-op advertising
Joint Venture advertising…

The possibilities are almost endless! Contact me for help in this area (powerbizmi@yahoo.com) put in the subject line “Help with Give aways” and I will promptly answer your questions.

Another point to consider about going the internet route is that you don’t have to have an actual physical product to give away. Give ebooks, Special Reports, and the like that cost very little to produce or you can put the previously mentioned items on a CD and mail it to the prospect. If you plan to mail the item it should look very professional… remember, your reputation is on the line.

And last but certainly not least, your give away must have value, people do not want junk! Make sure your give away is valuable to the audience you have targeted.

To Your Success,

Ken Smith
www.lessons4success.com
powerbizmi@yahoo.com
www.powerteamsuccess.com