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Monday, March 15, 2010
Sunday, March 14, 2010
Top Seven Ways Writing Articles Can Explode Your Business
Top Seven Ways Writing Articles Can Explode Your Business
In today's highly competitive internet universe, the importance of attracting highly targeted traffic to your website cannot be overemphasized. Routing web traffic to your site can be your only means of survival, especially in the cutthroat world of ecommerce. Getting a high search engine ranking can be very difficult. Fortunately, there is plethora of website promotion strategies you can use to drive traffic to your website.
There is a wide variety of strategies you can adapt, from paid advertising to affiliate marketing. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Here are the top seven ways in which it can help explode your business.
1.Reach more people
When you write good articles, it would be a shame not to share them with other people. You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box. With this, you get exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant may also link back to you. Thus, you increase your link popularity, which is one of the most important strategies in the internet world. Remember that most people are looking for information online and by filling this need with your quality article; you may reap the benefit of more exposure and higher web traffic.
2.Free Advertising
Submitting your articles to other websites presents an opportunity to advertise your website without paying exorbitant fees. Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site's link in the resource box. In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website, which could ultimately lead to a visit and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your product or service to your prospective customer.
3.Gain High Search Engine Ranking
Create a new web page for your article in your website. Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.
4.Increases Link Popularity
Instead of looking for other sites who would want to establish reciprocal links with your site, you can simply submit an article to other sites. Just do not forget to include a link to your site in your resource box. When these websites pick up and publishes your article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.
5.Optimizes your site for improved search engine ranking
By making your site keyword rich, you can greatly improve the search engine ranking of your site. Remember that keyword density is one of the most important factors that search engines use when determining the search engine ranking of site. However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.
6.Establishes a Good Impression and Reputation
By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.
7.Enhances your credibility through references and testimonies
Certainly, your articles are going to receive feedbacks and testimonies when you publish them in e-zines and free article sites. Record these positive feedbacks and comments and use them as promotional material in your website or in any of your advertising efforts. Your credibility will be greatly enhanced by these feedbacks, as it will create a good impression on your prospects as well as your existing customers. In this highly competitive world, excellent credibility and trust may be the only things you need to attract new customers or make loyal patrons out of your existing customers. Original, relevant, useful and pertinent articles are important tools you should utilize to improve and explode your business
In today's highly competitive internet universe, the importance of attracting highly targeted traffic to your website cannot be overemphasized. Routing web traffic to your site can be your only means of survival, especially in the cutthroat world of ecommerce. Getting a high search engine ranking can be very difficult. Fortunately, there is plethora of website promotion strategies you can use to drive traffic to your website.
There is a wide variety of strategies you can adapt, from paid advertising to affiliate marketing. However, most of these techniques require payment. Nevertheless, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Here are the top seven ways in which it can help explode your business.
1.Reach more people
When you write good articles, it would be a shame not to share them with other people. You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website. Simply include a link back to your site or include your information in the resource box. With this, you get exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant may also link back to you. Thus, you increase your link popularity, which is one of the most important strategies in the internet world. Remember that most people are looking for information online and by filling this need with your quality article; you may reap the benefit of more exposure and higher web traffic.
2.Free Advertising
Submitting your articles to other websites presents an opportunity to advertise your website without paying exorbitant fees. Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site's link in the resource box. In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website, which could ultimately lead to a visit and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your product or service to your prospective customer.
3.Gain High Search Engine Ranking
Create a new web page for your article in your website. Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.
4.Increases Link Popularity
Instead of looking for other sites who would want to establish reciprocal links with your site, you can simply submit an article to other sites. Just do not forget to include a link to your site in your resource box. When these websites pick up and publishes your article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.
5.Optimizes your site for improved search engine ranking
By making your site keyword rich, you can greatly improve the search engine ranking of your site. Remember that keyword density is one of the most important factors that search engines use when determining the search engine ranking of site. However, you should always provide relevant, useful and pertinent information. Avoid the temptation of overusing keywords just to gain a high ranking as this may turn off most web surfers. Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.
6.Establishes a Good Impression and Reputation
By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.
7.Enhances your credibility through references and testimonies
Certainly, your articles are going to receive feedbacks and testimonies when you publish them in e-zines and free article sites. Record these positive feedbacks and comments and use them as promotional material in your website or in any of your advertising efforts. Your credibility will be greatly enhanced by these feedbacks, as it will create a good impression on your prospects as well as your existing customers. In this highly competitive world, excellent credibility and trust may be the only things you need to attract new customers or make loyal patrons out of your existing customers. Original, relevant, useful and pertinent articles are important tools you should utilize to improve and explode your business
Thursday, April 09, 2009
You Thought iTunes Was Cheap...
Download your favorite tunes for $0.09!
Some whole albums are only $0.99; that's
what you'll pay for just one song on iTunes!
click here and check it out http://www.ad-alyzer.com/727/PTS_Blog
Some whole albums are only $0.99; that's
what you'll pay for just one song on iTunes!
click here and check it out http://www.ad-alyzer.com/727/PTS_Blog
Sunday, March 29, 2009
Doctor Who Cures Cancer
I just came across this book; I haven't had the time to read every thing about it but what I have read is pretty awesome.
If you go to this web site http://www.ad-alyzer.com/727/facebook_290309, you can download 4 chapters to read free. I know that most, if not all of you, have, as I have, had someone in our lives touched by cancer.
I don't know about you but I'm tired of seeing lives destroyed by this disease and I'm looking for anything that I can find that help fight against this destroyer of life.
Go to this web site: http://www.ad-alyzer.com/727/facebook_290309 and let me know what you think after reading the free chapters. I'm going to get the whole book, but let me know what you think.
That link is: http://www.ad-alyzer.com/727/facebook_290309
Ken
Friday, March 27, 2009
YOUR OWN MONEY - MAKING NEWSLETTER
YOUR OWN MONEY - MAKING NEWSLETTER
Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing.
Several years ago, there were 1500 different newsletters in this country. Today there are well over 10,000+, with new ones being started every day. It's also interesting to note that for every new one that's started, some disappear just as quickly as they are started - lack of operating capital and marketing know-how being the principal causes of failure.
To be successful with a newsletter, you have to specialize. Your best bet will be with new information on a subject not already covered by an established newsletter.
Regardless of the frustrations involved in launching your own newsletter, never forget this truth: There are people from all walks of life, in all parts of this country, many of them with no writing ability whatsoever, who are making incredible profits with simple two-, four-, and six-page newsletters!
Your first step should be to subscribe to as many different newsletters and mail order publications as you can afford. Analyze and study how the others are doing it. Attend as many workshops and seminars on your subject as possible. Learn from the pros. Learn how the successful newsletter publishers are doing it, and why they are making money. Adapt their success methods to your own newsletter, but determine to recognize where they are weak, and to make yours better in every way.
Plan your newsletter before launching it. Know the basic premise for its being, your editorial position, the layout, art work, type styles, subscription price, distribution methods, and every other detail necessary to make it look, sound and feel like the end result you have envisioned.
Lay out your start-up needs; detail the length of time it's going to take to become established, and what will be involved in becoming established. Set a date as a mile stone of accomplishment for each phase of your development: A date for breaking even, a date for attaining a certain paid subscription figure, and a monetary goal for each of your first five years in business. And all this must be done before publishing your first issue.
Most newsletter publishers do all the work themselves, and are impatient to get that first issue into print. As a result, they neglect to devote the proper amount of time to market research and distribution. Don't start your newsletter with out first having accomplished this task!
Market research is simply determining who the people are who will be interested in buying and reading your newsletter, and the kind of information these people want to see in your newsletter as a reason for continuing to buy it. You have to determine what it is they want from your newsletter.
Your market research must give you unbiased answers about your newsletter's capabilities of fulfilling your prospective buyer's need for information; how much he's willing to pay for it, and an overall profile of his status in life. The questions of why he
needs your information, and how he'll use it should be answered. Make sure you have the answers to these questions, publish your newsletter as a vehicle of fulfillment to these needs, and you're on your way!
You're going to be in trouble unless your newsletter has a real point of difference that can be easily perceived by your prospective buyer. The design and graphics of your newsletter, plus what you say and how you say it, will help in giving your newsletter this vital difference.
Be sure your newsletter works with the personality you're trying to build for it. Make sure it reflects the wants of your subscribers. Include your advertising promise within the heading, on the title page, and in the same words your advertising uses. And above all else, don't skim on design or graphics!
The name of your newsletter should also help to set it apart from similar news letters, and spell out its advertising promise. A good name reinforces your advertising. Choose a name that defines the direction and scope of your newsletter.
Opportunity Knocking, Money Making Magic, Extra Income Tip Sheet, and Mail Order Up-Date are primate examples of this type of philosophy - as opposed to the Johnson Report, The Association Newsletter, or Club-house Confidential.
Try to make your newsletter's name memorable - one that flows automatically. Don't pick a name that's so vague it could apply to almost anything. The name should identify your newsletter and its subject quickly and positively.
Pricing your newsletter should be consistent with the image you're trying to build. If you're starting a "Me-too" newsletter, never price it above the competition. In most instances, the consumer associates higher prices with quality, so if you give your readers better quality information in an expensive looking package, don't hesitate to ask for a premium price. However, if your information is gathered from most of the other newsletters on the subject, you will do well to keep your prices in line with theirs.
One of the best selling points of a newsletter is in the degree of audience involvement - for instance, how much it talks about, and uses the names of its readers.
People like to see things written about themselves. They resort to all kinds of things to get their names in print, and they pay big money to read what's been written about them. You should understand this facet of human nature, and decide if and how you want to capitalize upon it - then plan your newsletter accordingly.
Almost as important as names in your newsletter are pictures. The readers will generally accept a newsletter faster if the publisher's picture is presented or included as a part of the newsletter. Whether you use pictures of the people, events, locations or products you write about is a policy decision; but the use of pictures will set your publication apart from the others and give it an individual image, which is precisely what
you want.
The decision as to whether to carry paid advertising, and if so, how much, is another policy decision that should be made while your newsletter is still in the planning stages. Some purists feel that advertising corrupts the image of the newsletter and may
influence editorial policy. Most people accept advertising as a part of everyday life, and don't care one way or the other.
Many newsletter publishers, faced with rising production costs and viewing advertising as a means of offsetting those costs, welcome paid advertising. Generally the advertisers see the newsletter as a vehicle to a captive audience, and well worth the cost.
The only problem with accepting advertising in your newsletter would appear to be that as your circulation grows, so will your number of advertisers, until you'll have to increase the size of your newsletter to accommodate the advertisers. At this point, the basic premise or philosophy of the newsletter often changes from news and practical information to one of an advertiser's showcase.
Promoting your newsletter, finding prospective buyers and converting these prospects into loyal subscribers, will be the most difficult task of your entire undertaking. It takes detailed planning, persistence and patience.
You'll need a sales letter. Check the sales letter you receive in the mail; analyze how these are written and pattern yours along the same lines. You'll find all of them - all those worthy of being called sales letters - following the same formula: Attention, Interest, Desire, and Action on the part of the reader - AIDA.
Jump right in at the beginning and tell the reader how he's going to benefit from your newsletter, and then keep emphasizing right on through your "PS", the many and different benefits he'll gain from subscribing to your newsletter. Elaborate on your listing of benefits with examples of what you have, or you intend to include, in your newsletter.
Follow these examples with endorsements or testimonials from reviewers and satisfied subscribers. Make the recipient of your sales letter feel that you're offering him the answer to all his problems on the subject of your newsletter.
You have to make your prospect feel that "this is the insider's secret" to the success he wants. Present it to him as his own personal key to success, and then tell him how far behind his contemporaries he is going to be if he doesn't act upon your offer immediately.
Always include a "PS" in your sales letter. This should quickly restate to the reader that he can start enjoying the benefits of your newsletter by acting immediately, and very subtly suggesting that he may not get another chance to get the kind of "success help" you're offering him with this sales letter.
Don't worry about the length of your sales letter - most are four pages or more; however, it must flow logically and smoothly. Use short sentences, short paragraphs, indented paragraphs, and lost of sub-heads for the people who will be "scanning through"
your sales letter.
In addition to the sales letter, your promotion package should include a return reply order card or coupon. This can be either a self-addressed business reply post card, or a separate coupon, in which case you'll have to include a self-addressed return reply envelope. In every mailing piece you send out, always include one or the other: either a self-addressed business reply postcard or a self-addressed return reply envelope for the recipient to use to send your order form and his remittance back to you.
Your best response will come from a business reply postcard on which you allow your prospect to charge the subscription to his credit card, request that you bill him, or send his payment with the subscription start order.
For make up of this subscription order card or coupon, simply start saving all the order cards and coupons you receive during the next month or so. Choose the one you like best, modify according to your needs, and have it typeset, pasted up and border fit.
Next, you'll need a Subscription Order Acknowledgment card or letter. This is simply a short note thanking your new subscriber for his order, and promising to keep him up-to-date with everything relating to the subject of your newsletter.
An acknowledgment letter, in an envelope, will cost more postage to mail than a simple postcard; however, when you send the letter you have to opportunity to enclose additional material. A circular listing other items available through you will produce additional orders.
Thus far, you've prepared the layout and copy for your newsletter. Go ahead and have a hundred copies printed, undated. You've written a sales letter and prepared a return reply subscription order card or coupon; go ahead and have a hundred of these printed, also undated, of course. You'll need letterhead mailing envelopes, and don't forget the return reply envelopes if you choose to use the coupons instead of the business reply postcard. Go ahead and have a thousand mailing envelopes printed. You also need subscription order acknowledgment cards or notes; have a hundred of these printed, and of course, don't forget the imprinted reply envelopes if you're going along with the idea of
using a note instead of a postcard. This w ill be a basic supply for "testing" your materials so far.
Now you're ready for the big move - the Advertising Campaign.
Start by placing a small classified ad in one of your local newspapers. You should place your ad in a weekend or Sunday paper that will reach as many people as possible, and of course, do everything you can to keep your costs as low as possible. How ever, do not skimp on your advertising budget. To be successful - to make as much money as possible with your idea - you'll need to reach as many people as you can afford, and as often as you can.
Over the years, we have launched several hundred advertising campaigns. We always ran new ads for a minimum of three issues and kept close tabs on the returns. So long as the returns kept coming in, we continued running that ad in that publication, while
adding a new publication to test for results. To our way of thinking, this is the best way to go, regardless of the product, to successfully multiply your customer list.
Move slowly, start with a local, far-reaching and widely read paper, and with the prof its or returns from that ad, go to the regional magazines, or one of the smaller national magazines, and continue plowing your returns into more advertising in different
publications. By taking your time, and building your acceptance in this manner, you won't lose too much if one of your ads should prove to be a dud. Stay with the advertising. Do not abandon it in favor of direct mail. We would not recommend direct mail until you are well established and your national classified advertising pro gram is bringing in a healthy profit for you.
Do not become overly ambitious and go out on a limb with expensive full-page advertising until you're very well established. When you do buy full page advertising, start with the smaller publications, and build from those results. Have patience; keep close tabs on your costs per subscriber, and build from the profits of your advertising. Always test the advertising medium you want to use with a classified ad, and if it pulls well for you, go on to a larger display type ad.
Classified advertising is the least expensive way to go, so long as you use the "inquiry method." You can easily and quickly build your subscriber list with this type of advertisement.
We would not recommend any attempts to sell subscriptions, or any product from classified ads, or even from small display ads. There just isn't enough space to describe the product adequately, and seeing the cost of your item, many possible subscribers will
not bother to inquire for the full story.
When you do expand your efforts into direct mail, go straight to a national list broker. You can find their names and addresses in the yellow pages section of your local telephone directory. Show the list broker your product and your mailing piece, and
explain what type people you want to reach, and allow them to help you.
Once you've decided on a list to use, go slowly. Start with a sampling of 5,000 names. If the returns are favorable, go for 10,000 names, and then 15,000 and so on through the entire list.
Never rent the entire list based upon the returns from your first couple of samplings. The variables are just too many, and too complicated, and too conducive to your losing your shirt when you "roll out an entire list" based upon returns from a controlled sampling.
There are a number of other methods for finding new subscribers, which we'll explore for you here, detailing the good and the bad as we have researched them.
One method is that of contracting with what is known as a "cash-field" agency. These are soliciting agencies who hire people to sell door-to-door and via the phone, almost always using a high pressure sales approach. The publisher usually makes only about 5% from each subscription sold by one of these agencies. That speaks for itself.
Then, there are several major catalog sales companies that sell subscriptions to school libraries, government agencies and large corporations. These people usually buy through these catalog sales companies rather than direct from the publisher. The publisher makes about 10% on each subscription sold for him by one of these agencies.
Co-op Mailings are generally piggy-back mailings of your subscription offer along with numerous other business offers in the same envelope. Smaller mail order entrepreneurs do this under the name of Big Mail Offers. Coming into vogue now are the Postcard Mailers. You submit your offer on a business reply postcard; the packager then prints and mails your postcard in a package with 40 or 50 similar postcards via third class mail to a mailing list that could number 100,000 or more. You pay a premium price for this type of mailing - usually $1000 to $1500 per mailing, but the returns are very good and you keep all the incoming money.
Another form of co-op mailing is where you supply a charge card company or department store with your subscription offer as a "statement mailing suffer." Your offer goes out with the monthly statements; new subscriptions are returned to the mailer and
billed to the customer's charge card. The publisher usually makes about 50% on each subscription. This is one of the most lucrative, but expensive methods of bringing in new customers.
Direct mail agencies such as Publishers Clearing House can be a very lucrative source of new subscriptions, in that they mail out more than 60 million pieces of mail each year, all of which are built around an opportunity for the recipient to win a gigantic cash sweepstakes. The only problem with this type of subscription agency is the very low percentage of the total subscription price the publisher receives from these subscriptions, plus the fact that the publishers are required to charge a lower subscription rate than they normally charge.
There are also several agencies that offer Introductory, Sample Copy and Trial Subscription offers, such as Select Information Exchange and Publisher Exchange. With this kind of agency, details about your publication are listed along with similar publications, in full page ads inviting the readers to send $10 or $20 for trial subscription to those of his choice. The publishers received no money from these inquiries - only a list of names of people interested in receiving trial s ubscriptions. How the publisher follows up and is able to convert these into full term, and paying subscribers is entirely dependent
upon his own efforts.
Most major newspapers will carry small, lightweight brochures or oversized reply cards as inserts in their Sunday papers. The publisher supplies the total number of inserts, pays the newspaper $20 per thousand for the number of newspapers he wants his order form carried in, and then retains all the money generated. But the high costs of printing the inserts, plus the $20 per thousand for distribution, make this an extremely costly method of obtaining new subscribers.
Schools, civic groups and other fund raising organizations work in about the same manner as the cash-field agencies. They supply the solicitor and the publisher gets 25% or less for each new subscription sold.
Attempting to sell subscriptions via radio or TV is very expensive and works better in generating sales at the newsstands than new subscriptions. PI (Per Inquiry) sales is a very popular way of getting radio or TV exposure and advertising for your newsletter or other publication, but again, the number of sales brought in by the broad cast media is very small when compared with the number of times the "invitation commercial" has to be "aired" to elicit a response.
A new idea beginning to surface on the cable TV scene is "Products Shows". This is the kind of show where the originator of the product or his representative appears on TV and gives a complete sales presentation lasting from five minutes to 15 minutes. Overall, these programs generally run between midnight and 2 AM, with the whole program a series of sales presentations for different products. They operate on the basis of the product owner paying a fee to appear and show his product, and also from an arrangement where the product owner pays a certain percentage from each sale generated from this exposure.
Newsletter publishers often run exchange publicity endorsement with non-competing publishers. Generally, these endorsements invite the reader of newsletter "A" to send for a sample copy of newsletter "B" for a look at what somebody else is going that
might be of especial help, etc. This can be a very good source of new subscriptions, and certainly the least expensive.
Running ads in the Mail Order Ad Sheets is not very productive, either in terms of inquiries or sales. About the best thing that can be said of most of these ad sheets (and there seems to be a million of them with new ones cropping up faster than you can count them) is that your ad in several of them will let other people in on what you're doing. You will be able to keep track of a lot of the people trying to make a place for themselves in the mail order field.
Last, but not least, is the enlistment of your own subscribers to send you names of people they think might be interested in receiving a sample copy of your publication. Some publishers ask their readers to pass along these names out of loyalty, while others offer a monetary incentive or a special bonus for names of people sent in who be come subscribers.
By studying and understanding the information in this report, you should encounter fewer serious problems in launching your own successful specialized newsletter that will be the source of ongoing monetary rewards for you. However, there is an important point to remember about doing business by mail - particularly within the confines of selling information by mail - that is, Mail Order is ONLY another way of doing business. You have to learn all there is to know about this way o f doing business, and then keep on learning, changing, observing and adapting to stay on top.
The best way of learning about and keeping up with this field of endeavor is by buying and reading books by the people who have succeeded in making money via the mails; by subscribing to several of the better periodic journals and aids to people in mail order, and by joining some of the mail order trade associations for a free exchange of ideas, advice and help.
Writing and publishing a successful newsletter is perhaps the most competitive of all the different areas of mail order and direct marketing.
Several years ago, there were 1500 different newsletters in this country. Today there are well over 10,000+, with new ones being started every day. It's also interesting to note that for every new one that's started, some disappear just as quickly as they are started - lack of operating capital and marketing know-how being the principal causes of failure.
To be successful with a newsletter, you have to specialize. Your best bet will be with new information on a subject not already covered by an established newsletter.
Regardless of the frustrations involved in launching your own newsletter, never forget this truth: There are people from all walks of life, in all parts of this country, many of them with no writing ability whatsoever, who are making incredible profits with simple two-, four-, and six-page newsletters!
Your first step should be to subscribe to as many different newsletters and mail order publications as you can afford. Analyze and study how the others are doing it. Attend as many workshops and seminars on your subject as possible. Learn from the pros. Learn how the successful newsletter publishers are doing it, and why they are making money. Adapt their success methods to your own newsletter, but determine to recognize where they are weak, and to make yours better in every way.
Plan your newsletter before launching it. Know the basic premise for its being, your editorial position, the layout, art work, type styles, subscription price, distribution methods, and every other detail necessary to make it look, sound and feel like the end result you have envisioned.
Lay out your start-up needs; detail the length of time it's going to take to become established, and what will be involved in becoming established. Set a date as a mile stone of accomplishment for each phase of your development: A date for breaking even, a date for attaining a certain paid subscription figure, and a monetary goal for each of your first five years in business. And all this must be done before publishing your first issue.
Most newsletter publishers do all the work themselves, and are impatient to get that first issue into print. As a result, they neglect to devote the proper amount of time to market research and distribution. Don't start your newsletter with out first having accomplished this task!
Market research is simply determining who the people are who will be interested in buying and reading your newsletter, and the kind of information these people want to see in your newsletter as a reason for continuing to buy it. You have to determine what it is they want from your newsletter.
Your market research must give you unbiased answers about your newsletter's capabilities of fulfilling your prospective buyer's need for information; how much he's willing to pay for it, and an overall profile of his status in life. The questions of why he
needs your information, and how he'll use it should be answered. Make sure you have the answers to these questions, publish your newsletter as a vehicle of fulfillment to these needs, and you're on your way!
You're going to be in trouble unless your newsletter has a real point of difference that can be easily perceived by your prospective buyer. The design and graphics of your newsletter, plus what you say and how you say it, will help in giving your newsletter this vital difference.
Be sure your newsletter works with the personality you're trying to build for it. Make sure it reflects the wants of your subscribers. Include your advertising promise within the heading, on the title page, and in the same words your advertising uses. And above all else, don't skim on design or graphics!
The name of your newsletter should also help to set it apart from similar news letters, and spell out its advertising promise. A good name reinforces your advertising. Choose a name that defines the direction and scope of your newsletter.
Opportunity Knocking, Money Making Magic, Extra Income Tip Sheet, and Mail Order Up-Date are primate examples of this type of philosophy - as opposed to the Johnson Report, The Association Newsletter, or Club-house Confidential.
Try to make your newsletter's name memorable - one that flows automatically. Don't pick a name that's so vague it could apply to almost anything. The name should identify your newsletter and its subject quickly and positively.
Pricing your newsletter should be consistent with the image you're trying to build. If you're starting a "Me-too" newsletter, never price it above the competition. In most instances, the consumer associates higher prices with quality, so if you give your readers better quality information in an expensive looking package, don't hesitate to ask for a premium price. However, if your information is gathered from most of the other newsletters on the subject, you will do well to keep your prices in line with theirs.
One of the best selling points of a newsletter is in the degree of audience involvement - for instance, how much it talks about, and uses the names of its readers.
People like to see things written about themselves. They resort to all kinds of things to get their names in print, and they pay big money to read what's been written about them. You should understand this facet of human nature, and decide if and how you want to capitalize upon it - then plan your newsletter accordingly.
Almost as important as names in your newsletter are pictures. The readers will generally accept a newsletter faster if the publisher's picture is presented or included as a part of the newsletter. Whether you use pictures of the people, events, locations or products you write about is a policy decision; but the use of pictures will set your publication apart from the others and give it an individual image, which is precisely what
you want.
The decision as to whether to carry paid advertising, and if so, how much, is another policy decision that should be made while your newsletter is still in the planning stages. Some purists feel that advertising corrupts the image of the newsletter and may
influence editorial policy. Most people accept advertising as a part of everyday life, and don't care one way or the other.
Many newsletter publishers, faced with rising production costs and viewing advertising as a means of offsetting those costs, welcome paid advertising. Generally the advertisers see the newsletter as a vehicle to a captive audience, and well worth the cost.
The only problem with accepting advertising in your newsletter would appear to be that as your circulation grows, so will your number of advertisers, until you'll have to increase the size of your newsletter to accommodate the advertisers. At this point, the basic premise or philosophy of the newsletter often changes from news and practical information to one of an advertiser's showcase.
Promoting your newsletter, finding prospective buyers and converting these prospects into loyal subscribers, will be the most difficult task of your entire undertaking. It takes detailed planning, persistence and patience.
You'll need a sales letter. Check the sales letter you receive in the mail; analyze how these are written and pattern yours along the same lines. You'll find all of them - all those worthy of being called sales letters - following the same formula: Attention, Interest, Desire, and Action on the part of the reader - AIDA.
Jump right in at the beginning and tell the reader how he's going to benefit from your newsletter, and then keep emphasizing right on through your "PS", the many and different benefits he'll gain from subscribing to your newsletter. Elaborate on your listing of benefits with examples of what you have, or you intend to include, in your newsletter.
Follow these examples with endorsements or testimonials from reviewers and satisfied subscribers. Make the recipient of your sales letter feel that you're offering him the answer to all his problems on the subject of your newsletter.
You have to make your prospect feel that "this is the insider's secret" to the success he wants. Present it to him as his own personal key to success, and then tell him how far behind his contemporaries he is going to be if he doesn't act upon your offer immediately.
Always include a "PS" in your sales letter. This should quickly restate to the reader that he can start enjoying the benefits of your newsletter by acting immediately, and very subtly suggesting that he may not get another chance to get the kind of "success help" you're offering him with this sales letter.
Don't worry about the length of your sales letter - most are four pages or more; however, it must flow logically and smoothly. Use short sentences, short paragraphs, indented paragraphs, and lost of sub-heads for the people who will be "scanning through"
your sales letter.
In addition to the sales letter, your promotion package should include a return reply order card or coupon. This can be either a self-addressed business reply post card, or a separate coupon, in which case you'll have to include a self-addressed return reply envelope. In every mailing piece you send out, always include one or the other: either a self-addressed business reply postcard or a self-addressed return reply envelope for the recipient to use to send your order form and his remittance back to you.
Your best response will come from a business reply postcard on which you allow your prospect to charge the subscription to his credit card, request that you bill him, or send his payment with the subscription start order.
For make up of this subscription order card or coupon, simply start saving all the order cards and coupons you receive during the next month or so. Choose the one you like best, modify according to your needs, and have it typeset, pasted up and border fit.
Next, you'll need a Subscription Order Acknowledgment card or letter. This is simply a short note thanking your new subscriber for his order, and promising to keep him up-to-date with everything relating to the subject of your newsletter.
An acknowledgment letter, in an envelope, will cost more postage to mail than a simple postcard; however, when you send the letter you have to opportunity to enclose additional material. A circular listing other items available through you will produce additional orders.
Thus far, you've prepared the layout and copy for your newsletter. Go ahead and have a hundred copies printed, undated. You've written a sales letter and prepared a return reply subscription order card or coupon; go ahead and have a hundred of these printed, also undated, of course. You'll need letterhead mailing envelopes, and don't forget the return reply envelopes if you choose to use the coupons instead of the business reply postcard. Go ahead and have a thousand mailing envelopes printed. You also need subscription order acknowledgment cards or notes; have a hundred of these printed, and of course, don't forget the imprinted reply envelopes if you're going along with the idea of
using a note instead of a postcard. This w ill be a basic supply for "testing" your materials so far.
Now you're ready for the big move - the Advertising Campaign.
Start by placing a small classified ad in one of your local newspapers. You should place your ad in a weekend or Sunday paper that will reach as many people as possible, and of course, do everything you can to keep your costs as low as possible. How ever, do not skimp on your advertising budget. To be successful - to make as much money as possible with your idea - you'll need to reach as many people as you can afford, and as often as you can.
Over the years, we have launched several hundred advertising campaigns. We always ran new ads for a minimum of three issues and kept close tabs on the returns. So long as the returns kept coming in, we continued running that ad in that publication, while
adding a new publication to test for results. To our way of thinking, this is the best way to go, regardless of the product, to successfully multiply your customer list.
Move slowly, start with a local, far-reaching and widely read paper, and with the prof its or returns from that ad, go to the regional magazines, or one of the smaller national magazines, and continue plowing your returns into more advertising in different
publications. By taking your time, and building your acceptance in this manner, you won't lose too much if one of your ads should prove to be a dud. Stay with the advertising. Do not abandon it in favor of direct mail. We would not recommend direct mail until you are well established and your national classified advertising pro gram is bringing in a healthy profit for you.
Do not become overly ambitious and go out on a limb with expensive full-page advertising until you're very well established. When you do buy full page advertising, start with the smaller publications, and build from those results. Have patience; keep close tabs on your costs per subscriber, and build from the profits of your advertising. Always test the advertising medium you want to use with a classified ad, and if it pulls well for you, go on to a larger display type ad.
Classified advertising is the least expensive way to go, so long as you use the "inquiry method." You can easily and quickly build your subscriber list with this type of advertisement.
We would not recommend any attempts to sell subscriptions, or any product from classified ads, or even from small display ads. There just isn't enough space to describe the product adequately, and seeing the cost of your item, many possible subscribers will
not bother to inquire for the full story.
When you do expand your efforts into direct mail, go straight to a national list broker. You can find their names and addresses in the yellow pages section of your local telephone directory. Show the list broker your product and your mailing piece, and
explain what type people you want to reach, and allow them to help you.
Once you've decided on a list to use, go slowly. Start with a sampling of 5,000 names. If the returns are favorable, go for 10,000 names, and then 15,000 and so on through the entire list.
Never rent the entire list based upon the returns from your first couple of samplings. The variables are just too many, and too complicated, and too conducive to your losing your shirt when you "roll out an entire list" based upon returns from a controlled sampling.
There are a number of other methods for finding new subscribers, which we'll explore for you here, detailing the good and the bad as we have researched them.
One method is that of contracting with what is known as a "cash-field" agency. These are soliciting agencies who hire people to sell door-to-door and via the phone, almost always using a high pressure sales approach. The publisher usually makes only about 5% from each subscription sold by one of these agencies. That speaks for itself.
Then, there are several major catalog sales companies that sell subscriptions to school libraries, government agencies and large corporations. These people usually buy through these catalog sales companies rather than direct from the publisher. The publisher makes about 10% on each subscription sold for him by one of these agencies.
Co-op Mailings are generally piggy-back mailings of your subscription offer along with numerous other business offers in the same envelope. Smaller mail order entrepreneurs do this under the name of Big Mail Offers. Coming into vogue now are the Postcard Mailers. You submit your offer on a business reply postcard; the packager then prints and mails your postcard in a package with 40 or 50 similar postcards via third class mail to a mailing list that could number 100,000 or more. You pay a premium price for this type of mailing - usually $1000 to $1500 per mailing, but the returns are very good and you keep all the incoming money.
Another form of co-op mailing is where you supply a charge card company or department store with your subscription offer as a "statement mailing suffer." Your offer goes out with the monthly statements; new subscriptions are returned to the mailer and
billed to the customer's charge card. The publisher usually makes about 50% on each subscription. This is one of the most lucrative, but expensive methods of bringing in new customers.
Direct mail agencies such as Publishers Clearing House can be a very lucrative source of new subscriptions, in that they mail out more than 60 million pieces of mail each year, all of which are built around an opportunity for the recipient to win a gigantic cash sweepstakes. The only problem with this type of subscription agency is the very low percentage of the total subscription price the publisher receives from these subscriptions, plus the fact that the publishers are required to charge a lower subscription rate than they normally charge.
There are also several agencies that offer Introductory, Sample Copy and Trial Subscription offers, such as Select Information Exchange and Publisher Exchange. With this kind of agency, details about your publication are listed along with similar publications, in full page ads inviting the readers to send $10 or $20 for trial subscription to those of his choice. The publishers received no money from these inquiries - only a list of names of people interested in receiving trial s ubscriptions. How the publisher follows up and is able to convert these into full term, and paying subscribers is entirely dependent
upon his own efforts.
Most major newspapers will carry small, lightweight brochures or oversized reply cards as inserts in their Sunday papers. The publisher supplies the total number of inserts, pays the newspaper $20 per thousand for the number of newspapers he wants his order form carried in, and then retains all the money generated. But the high costs of printing the inserts, plus the $20 per thousand for distribution, make this an extremely costly method of obtaining new subscribers.
Schools, civic groups and other fund raising organizations work in about the same manner as the cash-field agencies. They supply the solicitor and the publisher gets 25% or less for each new subscription sold.
Attempting to sell subscriptions via radio or TV is very expensive and works better in generating sales at the newsstands than new subscriptions. PI (Per Inquiry) sales is a very popular way of getting radio or TV exposure and advertising for your newsletter or other publication, but again, the number of sales brought in by the broad cast media is very small when compared with the number of times the "invitation commercial" has to be "aired" to elicit a response.
A new idea beginning to surface on the cable TV scene is "Products Shows". This is the kind of show where the originator of the product or his representative appears on TV and gives a complete sales presentation lasting from five minutes to 15 minutes. Overall, these programs generally run between midnight and 2 AM, with the whole program a series of sales presentations for different products. They operate on the basis of the product owner paying a fee to appear and show his product, and also from an arrangement where the product owner pays a certain percentage from each sale generated from this exposure.
Newsletter publishers often run exchange publicity endorsement with non-competing publishers. Generally, these endorsements invite the reader of newsletter "A" to send for a sample copy of newsletter "B" for a look at what somebody else is going that
might be of especial help, etc. This can be a very good source of new subscriptions, and certainly the least expensive.
Running ads in the Mail Order Ad Sheets is not very productive, either in terms of inquiries or sales. About the best thing that can be said of most of these ad sheets (and there seems to be a million of them with new ones cropping up faster than you can count them) is that your ad in several of them will let other people in on what you're doing. You will be able to keep track of a lot of the people trying to make a place for themselves in the mail order field.
Last, but not least, is the enlistment of your own subscribers to send you names of people they think might be interested in receiving a sample copy of your publication. Some publishers ask their readers to pass along these names out of loyalty, while others offer a monetary incentive or a special bonus for names of people sent in who be come subscribers.
By studying and understanding the information in this report, you should encounter fewer serious problems in launching your own successful specialized newsletter that will be the source of ongoing monetary rewards for you. However, there is an important point to remember about doing business by mail - particularly within the confines of selling information by mail - that is, Mail Order is ONLY another way of doing business. You have to learn all there is to know about this way o f doing business, and then keep on learning, changing, observing and adapting to stay on top.
The best way of learning about and keeping up with this field of endeavor is by buying and reading books by the people who have succeeded in making money via the mails; by subscribing to several of the better periodic journals and aids to people in mail order, and by joining some of the mail order trade associations for a free exchange of ideas, advice and help.
Thursday, March 19, 2009
This is Simply Incredible
You’ve got questions...I’ve got answers.
I’ve received quite a few emails from my subscribers and customers asking me about Nick Marks and his brilliant success system...
Due to the sheer volume of these messages, I decided it would be pertinent to just send a message out to everyone, addressing those questions with some very up front answers right here and now...
1) No this is NOT MLM and you don’t have to worry about loading up your garage with pallets of mojo juice, ultra-mega-super vitamins or anything of the kind
2) No you will not be joining some ultra-duplex-quadruple-corporate-spillover-takes-an-engineer-to-comprehend matrix system
3) No you won’t be joining the mob
4) No you will not be engaging in a counterfeiting endeavor
5) And no...you don’t have to have any experience in web based business to make yourself a whopping success
Nick’s incredible system has already helped many people just like you to break free from their J.O.B.S. and become financially free.
And many of these people had no prior experience. Take Adam for example...
“One thing I have to say about your system. WOW! I had no idea how easy this really was going to be. To tell you the truth I didn't know if it was really going to work or not. IM the kind of guy that got all the junk on the net and really didn't believe all what you was saying but I had to just try it any way. Man am I glad I did. I made $300 my first day using your system. I just had to tell you”. Thanx! Adam W. (Alaska)
Adam...a rookie Internet Marketer that had been lured into purchasing many so called programs that didn’t work...found Nick’s and gave it a go.
1st day....$300. At that rate Adam is on track for almost $110,000 per year.
“Wow is right Adam.”
If Adam can do it...you can do it. But you will only have the opportunity for a very short while.
Nick knows his system is valuable and he’s not going to let everyone under the sun get their hands on it. No, he’s going to maintain its value by limiting it to a select few.
Now’s your time. Get over to http://www.ad-alyzer.com/727/995582589058 while you still can.
Here’s To Your Incredible Success,
Ken Smith
PS – I just received another question via email...No, you will never have to work for anyone else ever again! That is...if you move on this right away!
Thursday, May 29, 2008
Starting Over
I have had several starting over periods in my life. The most difficult of these was in 2005 when, at age 41, I was laid off from, of all places, a church. It came as a complete surprise in January 2005. I, like most everyone else, had care payments, mortgage, credit cards, etc., and all of a sudden our household income was cut almost in half. I figured that I could find a job in a couple of weeks, four at the most and we would be back on track but that was a bad assumption. We were living in Southwest Michigan at the time and the economy was taking a downward turn. I tried several opportunities but none played out. I wound up driving a school bus (I made more doing that than I could have working at most other jobs in the area in an entry level position). My wife and I had decided to move back home (Georgia) so I drove until the end of the school year and we packed up. We lost the house, van, and had to file bankruptcy. It was the worst time in our lives. We had been in financial hard times before but never like this. I took us quite some time to get over the depression and since of loss. I'll have to say that my faith in God and the support of family and friends is what got us through. We moved back home and my wife and I both got jobs then about six months after getting back and I was laid off again. I was able to start another job without interruption but I had to take a $4.00 per hour cut in pay. It was rough for a while but through continued prayer and God coming through for us financially, we made it somehow. About six months into the new job I received a call from the place I got laid off from and was offered a supervisory position making $2.00 per hour more than what I had previously made. Needless to say, we were on an emotional and financial roller coaster for several years but we have gone through the grieving process and have made peace in our spirits and have learned forgiveness. Through it all I have tried to keep a positive attitude and tried not to worry about the future. I maintain my faith in God and Him having control over my life. Proverbs 3:5,6 is a good scripture to live by;
Proverbs 3:
Proverbs 3:
5 Trust in the Lord with all your heart,
And lean not on your own understanding;
6 In all your ways acknowledge Him,
And He shall £direct your paths.
I hope that if you are going through a valley in your life that you will turn to those around you for help
and put your trust in the Lord, He will truly direct your path if you'll let him.
Have a blessed day,
Ken
Sunday, May 25, 2008
Perservering Through Life's Trials
This entry is just going to be an introduction to what I hope will be an article that will help someone out there. I have faced many trials in life and I know that others have faced more fierce trials than I have but what I want to share in this future post is how I have faced these trials and made it through the valley's of my life. As I said before, I don't want this to come across as a whining session rather, I want to show that you can go through these trials and tests in life and you can come out a better and stronger person. If you wish to succeed in life you must learn how to navigate through your trials (every one will face trials and tribulation in life) and reach the mountain top. Stay tuned and check back often as this post/s will be coming soon.
Have a blessed and prosperous day,
Ken
Have a blessed and prosperous day,
Ken
Sunday, May 11, 2008
Happy Mother's Day
It's been a while since I lasted posted, there's been a lot going on, the most significant of which was the passing of my mother. This will be the first Mother's day without her. It is a strange thing; I think of her often wishing she were still here but also knowing that she is in a better place and not suffering in pain anymore. I have found myself, over the past two months, reminiscing about old times and childhood memories. It is true that time waits for no one and death seems to drive that home harder than anything else. It was just a year ago from February 13th that my wife's father passed away having fought cancer for just a few months. What we've learned from these events is that you must cherish the times that you have, make every minute count. When you get angry or frustrated realize that it's just a small thing and that there are bigger things to work on. It's like the quote says "don't sweat the small stuff". The past three years have been trying times for my family but through it all we have come out all right. Losing jobs, homes, cars, etc., is really nothing as long as you have a loving and supporting family and friends. I've been to the bottom of the barrel (so to speak) and I survived and I know that you can also. When the chips are down, keep your chin up and don't give up because you will make it. Losing hurts, whether it be a game, a loved one, job, home, vehicle, etc., but it's not the end of the world. In the end all these things want matter anyway. What will matter is where your heart is. I'm going to do my best while I'm here on this earth but I realize that I'll take nothing from this world with me when I breathe my last breath. I have settled my heart on the Lord and I'm not ashamed to say it. My faith and trust in Him is what has brought me through all the trials and set-backs in my life and He'll be there for you if you'll let Him. My father-in-law and my mother both trusted in him also and that is what gives me hope that I'll see them again in the life hereafter. So if you haven't made that decision yet, please consider it, you will not regret it. Before I close I want to wish all of you mother's out there a very Happy Mother's Day! To all of you who have mother's or step mother's living, let them know how much you love them today and every day.
God Bless, and until next time,
May your life be filled with happiness and success,
Ken
God Bless, and until next time,
May your life be filled with happiness and success,
Ken
Sunday, December 30, 2007
Here's Why Paying For Your Traffic Is A Smart Move
Here's Why Paying For Your Traffic Is A Smart Move
The Very Basic
Like Neo, traffic is “The One”. Without traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn’t have
anyone to sell your products to. In the internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to.
But like any business that’s in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products. It is a simple and known fact.
Many of these success stories get their traffic from paying others. Yes that’s right; you have to spend money to make money. Advertising is the key. The more people that knows that your site exists; the more people would of course go to your site, that’s common sense.
While there are many ways that can get you advertising for free, this do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo.
The Value of Searches
The search and will be the easiest and fastest medium in finding what a person needs in the internet. Search engines have been very popular because they provide a vital service to many people.
They are free and easy to use. With this popularity, they get many visitors and clicks that they are the most common sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines.
Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If yoursites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.
When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.
Paying for your Traffic
Usually, you will be charged with the number of hits a link gets when your ad is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment.
All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.
A good place to start is going to this site http://www.isoregister.com/GA/powerbizga.html and sign up for a free account. Along with all the tools that you
receive you will also get access to web traffic at half price. The tools you receive are worth over $200 yearly and you'll save on big on your web site traffic. Make sure you go there now, it only takes a few minutes and you'll be up and running.
You can't beat free. Go now and sign up; http://www.isoregister.com/GA/powerbizga.html, you can't afford not to.
Thursday, December 13, 2007
How To Generate Traffic Using Only Free Methods
While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.
How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.
Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.
With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge.
You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.
Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.
Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.
Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.
Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality.
Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs.
All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.
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We have been developing this business since 1999. Through trial and error, good times and bad, and a lot of hard work we succeeded in creating a system that will benefit you now and well into the future.
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To your success,
Ken
www.lessons4success.com
Thursday, October 18, 2007
Success Quote
The trouble for most people is they don't decide to get wealthy, they just dream about it.
Michael Masterson
Thursday, September 27, 2007
What Is Ultimate Four and Why Do I Give Them Away?
A little over a year ago I discovered Ultimate Four; U4 is a group of 4 services that everyone either in business online or who wants to start an online business must have. I say they must have these because, as you will see, these services are the backbone of any online venture.
When I first began my online adventure I searched cyberspace desperately trying to find the "secret" to online success. Of course, there were hundreds, even thousands of sites claiming they had that "secret". Along the way I learned that there are certain tools that you need to make your online venture a success. Besides the obvious, a product/service that someone wants, you will need tools to market that product/service as well as ways in which to keep up with what you are doing.
You get all of this and more with Ultimate Four. I was so impressed with caliber of these services that I purchased the resell rights and I offer them for free. These services together would cost you over $200 per year but I am offering them to you for FREE! Why, you ask? Because I spent many years searching and countless hours surfing trying to find what works and I want to save you that grief by providing these services to you all in one place.
Just go to my website and sign up and you will receive these four services absolutely free. None of your information will be shared with third parties and you will not spend a dime. I know you will be as impressed as I was when you see and experience the services that you are about to receive. Many other internet entrepreneurs are spending hundreds, even thousands of dollars for these same services. Take advantage of my generosity and get started now. Click on this link : http://www.ad-alyzer.com/727/Blog_Post_Sept_27_2007
When I first began my online adventure I searched cyberspace desperately trying to find the "secret" to online success. Of course, there were hundreds, even thousands of sites claiming they had that "secret". Along the way I learned that there are certain tools that you need to make your online venture a success. Besides the obvious, a product/service that someone wants, you will need tools to market that product/service as well as ways in which to keep up with what you are doing.
You get all of this and more with Ultimate Four. I was so impressed with caliber of these services that I purchased the resell rights and I offer them for free. These services together would cost you over $200 per year but I am offering them to you for FREE! Why, you ask? Because I spent many years searching and countless hours surfing trying to find what works and I want to save you that grief by providing these services to you all in one place.
Just go to my website and sign up and you will receive these four services absolutely free. None of your information will be shared with third parties and you will not spend a dime. I know you will be as impressed as I was when you see and experience the services that you are about to receive. Many other internet entrepreneurs are spending hundreds, even thousands of dollars for these same services. Take advantage of my generosity and get started now. Click on this link : http://www.ad-alyzer.com/727/Blog_Post_Sept_27_2007
Tuesday, October 10, 2006
Building Your List
Everyone in business knows that without a list of people/businesses to market/advertise to you have nothing. You can have the best product or idea in the universe but if you have no one to sell it to then all you have is just a good idea or a store or garage full of "good" products. But if you add a good quality, targeted list of people/businesses into the mix then you've created a potential Gold Mine. Of course you have to market to that list in order for the sales to start but essentially you have the starting of a wonderful thing.
So, just to reitterate, you need a good list of people/businesses to market your product/service to before you can even begin to see success. I read an article a while back about Robert G. Allen and how he made close to $100,000 in, i believe it was 24 or 48 hours. The key was that he had a list that he had "primed" a couple of weeks before this showdown (he did this on live radio) so when the clock started he shot out emails promoting the product that a majority of the list had expressed interest in and vwalah, instant $$$.
Ok Ken, you say, how do I get this list? Please allow me to expound on some of my experiences before I help you get started on your list.
When I first started trying to sell online I did what most everyone else does and that is I found a product, created a website, then went and put ads in all the free classified sites I could find, listed with the freead sites that flood your email accounts, etc. with no... nada... zilcho response... oh, and don't let me forget... the "free traffic exchanges". These folks say that you can build a business with no money but for the most part that is a myth, a marketing ploy to get your $$$. There are some tools that you can use that are free but somewhere down the line you are going to have to invest some money into marketing and building your list. I'm going to show you, in this article, how to at least get started free
There are some traffic exchanges that work but you have to remember, you have to spend time surfing or they do you no good. And you can get lost in their promotions if you're not careful. Each traffic exchange tries to get you to promote their exchange and that is okay but stay focused on building your list and promoting your "list building" programs; traffic is okay but your list is more important right now.
Here are some good free traffic exchange/lead generation sites to use:
http://www.trafficswarm.com/go.cgi?500413
http://freetrafficbar.com?r=64951
http://www.ListFire.com/50222
http://www.InstantBuzz.com/r/?powerbizmi
This site is a good source for some free online marketing resources I highly recommend getting these tools:
http://www.ultimatelicense.com/rep/powerbizga/uf.html
I hope this helps out. I know I've spent a lot of time and wasted a good bit of money learning how to market online and my mission is to help you learn without all the waste.
Until next time,
Ken Smith
www.lessons4success.com
info@lessons4success.com
So, just to reitterate, you need a good list of people/businesses to market your product/service to before you can even begin to see success. I read an article a while back about Robert G. Allen and how he made close to $100,000 in, i believe it was 24 or 48 hours. The key was that he had a list that he had "primed" a couple of weeks before this showdown (he did this on live radio) so when the clock started he shot out emails promoting the product that a majority of the list had expressed interest in and vwalah, instant $$$.
Ok Ken, you say, how do I get this list? Please allow me to expound on some of my experiences before I help you get started on your list.
When I first started trying to sell online I did what most everyone else does and that is I found a product, created a website, then went and put ads in all the free classified sites I could find, listed with the freead sites that flood your email accounts, etc. with no... nada... zilcho response... oh, and don't let me forget... the "free traffic exchanges". These folks say that you can build a business with no money but for the most part that is a myth, a marketing ploy to get your $$$. There are some tools that you can use that are free but somewhere down the line you are going to have to invest some money into marketing and building your list. I'm going to show you, in this article, how to at least get started free
There are some traffic exchanges that work but you have to remember, you have to spend time surfing or they do you no good. And you can get lost in their promotions if you're not careful. Each traffic exchange tries to get you to promote their exchange and that is okay but stay focused on building your list and promoting your "list building" programs; traffic is okay but your list is more important right now.
Here are some good free traffic exchange/lead generation sites to use:
http://www.trafficswarm.com/go.cgi?500413
http://freetrafficbar.com?r=64951
http://www.ListFire.com/50222
http://www.InstantBuzz.com/r/?powerbizmi
This site is a good source for some free online marketing resources I highly recommend getting these tools:
http://www.ultimatelicense.com/rep/powerbizga/uf.html
I hope this helps out. I know I've spent a lot of time and wasted a good bit of money learning how to market online and my mission is to help you learn without all the waste.
Until next time,
Ken Smith
www.lessons4success.com
info@lessons4success.com
Thursday, September 07, 2006
The Best Way To Generate Free Targeted Website Traffic
The Best Way To Generate Free Targeted Website Traffic
If you have a website or you promote someone else's' website as an affiliate, you need to drive traffic to it.
Without traffic, you won't get visitors. And without visitors, you won't make money, sales, get subscribers, etc. What good is a website without any traffic? And if the site is getting traffic, what good is it if it's not targeted traffic?
There are many ways to drive traffic to your site, both free and paid. But we are not going to talk about paid traffic right now. That is a totally different topic and could take hours to cover.
So, back to free traffic. Some ways of getting free traffic to your site is by Search Engine Optimization, surfing for traffic, or getting it passively.
SEO takes time and a lot of work. When you join sites that are surf for traffic sites, you have to look at other members' sites in order to earn advertising credits for your site to be displayed when another member is surfing.
The only problem with this is that although the traffic is free, it is not targeted. Everyone who is a member only surfs for the credit and very rarely even looks at the site, they just minimize their window on their PC and multi-task. So, the traffic is crap and worthless.
Now, let's talk about the best way to get free targeted traffic. It's called Instant Buzz. Instant Buzz is a service that gives you advertising credits as you surf the web like you normally would. What you do is download the toolbar for free, it only takes a minute. Then, you set up your ads in the members area. And bam, you ads are being displayed on other members' tool bars as they surf.
You can also put Instant Buzz ads in emails that you send to your friends. These are called mail space ads. And your ad will get displayed in other members' emails. The last thing you can do is put a hyperspace ad on your website which will help you refer other members.
When you refer other members, you will also get a percentage of the credits they earn which will go towards your ad credits.
If someone likes your ad and is interested in what it says, then they click on it and end up on whatever site it was that you were promoting. Now that's targeted traffic! And it was free.
So make sure you visit the link in the resource box to start driving targeted and quality traffic to your website today. It will only take you a couple of minutes to start bringing visitors to your site.
To download this free tool or get more information about Instant Buzz,
visit http://www.InstantBuzz.com/r/?powerbizmi
If you have a website or you promote someone else's' website as an affiliate, you need to drive traffic to it.
Without traffic, you won't get visitors. And without visitors, you won't make money, sales, get subscribers, etc. What good is a website without any traffic? And if the site is getting traffic, what good is it if it's not targeted traffic?
There are many ways to drive traffic to your site, both free and paid. But we are not going to talk about paid traffic right now. That is a totally different topic and could take hours to cover.
So, back to free traffic. Some ways of getting free traffic to your site is by Search Engine Optimization, surfing for traffic, or getting it passively.
SEO takes time and a lot of work. When you join sites that are surf for traffic sites, you have to look at other members' sites in order to earn advertising credits for your site to be displayed when another member is surfing.
The only problem with this is that although the traffic is free, it is not targeted. Everyone who is a member only surfs for the credit and very rarely even looks at the site, they just minimize their window on their PC and multi-task. So, the traffic is crap and worthless.
Now, let's talk about the best way to get free targeted traffic. It's called Instant Buzz. Instant Buzz is a service that gives you advertising credits as you surf the web like you normally would. What you do is download the toolbar for free, it only takes a minute. Then, you set up your ads in the members area. And bam, you ads are being displayed on other members' tool bars as they surf.
You can also put Instant Buzz ads in emails that you send to your friends. These are called mail space ads. And your ad will get displayed in other members' emails. The last thing you can do is put a hyperspace ad on your website which will help you refer other members.
When you refer other members, you will also get a percentage of the credits they earn which will go towards your ad credits.
If someone likes your ad and is interested in what it says, then they click on it and end up on whatever site it was that you were promoting. Now that's targeted traffic! And it was free.
So make sure you visit the link in the resource box to start driving targeted and quality traffic to your website today. It will only take you a couple of minutes to start bringing visitors to your site.
To download this free tool or get more information about Instant Buzz,
visit http://www.InstantBuzz.com/r/?powerbizmi
Monday, June 26, 2006
How To Make Your Business Survive In The 21st Century Market
HOW TO MAKE YOUR BUSINESS SURVIVE IN THE 21st Century MARKET
You may be in Mail Order, Direct Mail, an Internet Business or you may be a local merchant with 150 employees or more; whichever, however or whatever, you've got to know how to keep your business alive during economic recessions. Any time the cash flow in a business, large or small, starts to tighten up - the money management of that business has to be on the ball.
Some of the things you can do and should do, include protecting yourself from expenditures made on sudden impulse. We've all bought things or services we really didn't need, simply because we were in the mood, or perhaps due to the flamboyancy of the advertising, or even because of the persuasiveness of the sales person. Then we sort of "wake up" a couple of days later and find that we've committed business funds to hundreds of dollars for an item or service that's not really essential to the success of our own business.
If you're incorporated, you can eliminate these "impulse purchases" by including within your by-laws a clause that states: "all purchasing decisions over a certain amount are contingent upon approval by the board of directors." This will give you a chance to consider any "impulse purchases" a second time after you've had a chance to think about the need for your purchase.
If you're business is a partnership, you can tell whoever it is that attempts to sell you something, that all purchase decisions are contingent upon the approval of a third party. In reality, the third party can be your partner, one of your department heads or even one of your suppliers.
If your business is a sole proprietorship, you don't have much to really worry about because as an individual you have three days to think about your purchase, and then to nullify that purchase if you think you really don't need it or can't afford it.
Especially in times of emergency, be sure that you don't "short-change" yourself on professional services.
Anytime you commit yourself and move full-speed ahead without fully investigating all the angles, and preparing yourself for all the contingencies that may arise, you're skating on thin ice. Regardless of the costs involved, it always pays off in the long run to seek out the advice or experienced professionals before embarking on a plan that could ruin you.
As an example, an experienced business consultant can fill you in on the 1244 stock or Sub-Chapter S advantages. A very simple process, but one with tremendous monetary benefits to businesses.
The 1244 status encourages investors to put equity capital into your business because in the event of a loss, amounts up to the entire sum of the investment can be written off in the current year. Without the "1244" classification, any losses would have to be spread over several years, and this of course, would severely lessen the attractiveness of your company's stock. Any business owner who has not filed as a 1244 corporation, has in effect, but himself off from 90-percent of his prospective investors.
Particularly when sales are down, you must be "hard-nosed" with people trying to sell you luxuries for your business. When your business is booming, you undoubtedly spend more time allowing different sales people to show you new models of equipment or a new line of better-looking supplies, but when your business is down, skip the entertaining frills and concentrate on the basics. Great care, however, must be taken to maintain courtesy and allow these sellers to consider you a "friend," and call back at another time.
Whoever maintains your company's books should reflect your way of thinking, and generate information according to your policies. Thus, you should hire an outside accountant or accounting firm to figure your return on your investment, as well as the turnover on your accounts receivable and your inventory. Such an audit or survey should focus in depth on any or every item within your financial statement that merits special attention. In this way, you'll probably uncover any potential financial problems before they arise.
Many small companies set up advisory boards or outside professional people. These are sometimes known as Power Circles, and once in place, the business always benefits, especially in times of short operating capital. Such an advisory board or power circle should include an attorney, a certified public accountant, civic club leaders, owner/managers or businesses similar to yours, and retired executives. Setting up such an advisory board of directors is really quite easy because most people you ask will be honored to serve.
Once your board is set up, you should meet about once a month and present material for review. Each meeting should be a discussion of your business problems and an input from your advisors relative to possible solutions.
These members of your board of advisors should offer you advice as well as alternatives, and provide you with objectivity. No formal decisions need to be made either at your board meetings nor as a result of them, but you should be able to gain a great deal from the suggestions you hear.
It should be that most of your customers have the money to pay at least some of the money they owe you, immediately. To keep them current and the number of accounts receivable in your files to a minimum, you should call them on the phone and ask for some kind of explanation why they're falling behind. If you develop such a habit as a standard part of your operating procedure, you'll find your invoices will magically be drawn to the front of their piles of bills to pay. Do not be hesitant nor too much of a "nice guy" when it comes to collecting money.
Something else that's a very good business practice, but which hew business owners do is to methodically build a good credit rating with their local banks. Particularly when you have a good cash flow, you should borrow $100 to $1,00 from your banks every 90-days or so. Simply borrow the money - place it in an interest-bearing account - and then pay it all back at least a month or so before it's due. By doing this, you'll increase the borrowing power of your signature, and strengthen your ability to obtain needed financing on short notice. This is a kind of business leverage that will be of great value to you if or whenever your cash position becomes desperate.
By all means, you should join your industry's local and national trade associations. Most of these organizations have a wealth of information available - everything from details on your competitors, to average industry sales figures, to new products, services and trends.
If they give you a membership certificate or wall plaque, you should display these conspicuously on your office wall. You customers like to see such "seals of approval" and place additional confidence in your business when they see them.
Still another thing often overlooked - if at all possible, you should have your spouse work in the business with you at least 3 to 4 weeks per year. The important thing is that if, for any reason, you are not available to run the business, your spouse will be familiar with certain people and situations about your business. These people should include your attorney, accountant, any consultants or advisors, your major suppliers and creditors. The long-term advantages of having your spouse work four weeks per year in your business with you, greatly outweigh the short-term inconvenience.
Whenever you can, and as often as you need it, you should take advantage of whatever free business counseling is available.
The Small Business Administration has many excellent booklets, checklists and brochures available on quite a large variety of businesses. They also have management and financial assistance programs that can definitely benefit just about any small business. Most local universities, and many private organizations hold seminars at very minimal costs, often without charge. You should also take advantage of free services offered by your bank and local library.
You may feel no great need for continuing education courses, but if you learn even one new bit of information that will be of ultimate benefit to you or your business, the little time spent at a seminar or in a night course, will be a wise investment.
The important thing about continuing education courses, but if you learn even one new bit of information that will be of ultimate benefit to you or your business, the little time spent at a seminar or in a night course, will be a wise investment.
The important thing about running a small business is to know the direction in which you're heading - to know on a day-to-day basis, your progress in that direction - to be aware of what your competitors are doing - industry trends and sales figures for businesses comparable to the size of yours - to practice good money management at all times - and to prepare yourself to solve your problems before they arise.
Generally speaking, times are always tough for small businesses. In order to survive with a small business, regardless of the economic times, it is essential that you surround yourself with smart people, and practice sound business management at all times. Be sure that if you are doing well now, you will continue to be successful in the future.
To Your Success,
Ken Smith
www.lessons4success.com
kandtenterprisesmi@yahoo.com
www.powerteamsuccess.blogspot.com
http://www.worldprofitassociates.com/default.cfm?id=100300
You may be in Mail Order, Direct Mail, an Internet Business or you may be a local merchant with 150 employees or more; whichever, however or whatever, you've got to know how to keep your business alive during economic recessions. Any time the cash flow in a business, large or small, starts to tighten up - the money management of that business has to be on the ball.
Some of the things you can do and should do, include protecting yourself from expenditures made on sudden impulse. We've all bought things or services we really didn't need, simply because we were in the mood, or perhaps due to the flamboyancy of the advertising, or even because of the persuasiveness of the sales person. Then we sort of "wake up" a couple of days later and find that we've committed business funds to hundreds of dollars for an item or service that's not really essential to the success of our own business.
If you're incorporated, you can eliminate these "impulse purchases" by including within your by-laws a clause that states: "all purchasing decisions over a certain amount are contingent upon approval by the board of directors." This will give you a chance to consider any "impulse purchases" a second time after you've had a chance to think about the need for your purchase.
If you're business is a partnership, you can tell whoever it is that attempts to sell you something, that all purchase decisions are contingent upon the approval of a third party. In reality, the third party can be your partner, one of your department heads or even one of your suppliers.
If your business is a sole proprietorship, you don't have much to really worry about because as an individual you have three days to think about your purchase, and then to nullify that purchase if you think you really don't need it or can't afford it.
Especially in times of emergency, be sure that you don't "short-change" yourself on professional services.
Anytime you commit yourself and move full-speed ahead without fully investigating all the angles, and preparing yourself for all the contingencies that may arise, you're skating on thin ice. Regardless of the costs involved, it always pays off in the long run to seek out the advice or experienced professionals before embarking on a plan that could ruin you.
As an example, an experienced business consultant can fill you in on the 1244 stock or Sub-Chapter S advantages. A very simple process, but one with tremendous monetary benefits to businesses.
The 1244 status encourages investors to put equity capital into your business because in the event of a loss, amounts up to the entire sum of the investment can be written off in the current year. Without the "1244" classification, any losses would have to be spread over several years, and this of course, would severely lessen the attractiveness of your company's stock. Any business owner who has not filed as a 1244 corporation, has in effect, but himself off from 90-percent of his prospective investors.
Particularly when sales are down, you must be "hard-nosed" with people trying to sell you luxuries for your business. When your business is booming, you undoubtedly spend more time allowing different sales people to show you new models of equipment or a new line of better-looking supplies, but when your business is down, skip the entertaining frills and concentrate on the basics. Great care, however, must be taken to maintain courtesy and allow these sellers to consider you a "friend," and call back at another time.
Whoever maintains your company's books should reflect your way of thinking, and generate information according to your policies. Thus, you should hire an outside accountant or accounting firm to figure your return on your investment, as well as the turnover on your accounts receivable and your inventory. Such an audit or survey should focus in depth on any or every item within your financial statement that merits special attention. In this way, you'll probably uncover any potential financial problems before they arise.
Many small companies set up advisory boards or outside professional people. These are sometimes known as Power Circles, and once in place, the business always benefits, especially in times of short operating capital. Such an advisory board or power circle should include an attorney, a certified public accountant, civic club leaders, owner/managers or businesses similar to yours, and retired executives. Setting up such an advisory board of directors is really quite easy because most people you ask will be honored to serve.
Once your board is set up, you should meet about once a month and present material for review. Each meeting should be a discussion of your business problems and an input from your advisors relative to possible solutions.
These members of your board of advisors should offer you advice as well as alternatives, and provide you with objectivity. No formal decisions need to be made either at your board meetings nor as a result of them, but you should be able to gain a great deal from the suggestions you hear.
It should be that most of your customers have the money to pay at least some of the money they owe you, immediately. To keep them current and the number of accounts receivable in your files to a minimum, you should call them on the phone and ask for some kind of explanation why they're falling behind. If you develop such a habit as a standard part of your operating procedure, you'll find your invoices will magically be drawn to the front of their piles of bills to pay. Do not be hesitant nor too much of a "nice guy" when it comes to collecting money.
Something else that's a very good business practice, but which hew business owners do is to methodically build a good credit rating with their local banks. Particularly when you have a good cash flow, you should borrow $100 to $1,00 from your banks every 90-days or so. Simply borrow the money - place it in an interest-bearing account - and then pay it all back at least a month or so before it's due. By doing this, you'll increase the borrowing power of your signature, and strengthen your ability to obtain needed financing on short notice. This is a kind of business leverage that will be of great value to you if or whenever your cash position becomes desperate.
By all means, you should join your industry's local and national trade associations. Most of these organizations have a wealth of information available - everything from details on your competitors, to average industry sales figures, to new products, services and trends.
If they give you a membership certificate or wall plaque, you should display these conspicuously on your office wall. You customers like to see such "seals of approval" and place additional confidence in your business when they see them.
Still another thing often overlooked - if at all possible, you should have your spouse work in the business with you at least 3 to 4 weeks per year. The important thing is that if, for any reason, you are not available to run the business, your spouse will be familiar with certain people and situations about your business. These people should include your attorney, accountant, any consultants or advisors, your major suppliers and creditors. The long-term advantages of having your spouse work four weeks per year in your business with you, greatly outweigh the short-term inconvenience.
Whenever you can, and as often as you need it, you should take advantage of whatever free business counseling is available.
The Small Business Administration has many excellent booklets, checklists and brochures available on quite a large variety of businesses. They also have management and financial assistance programs that can definitely benefit just about any small business. Most local universities, and many private organizations hold seminars at very minimal costs, often without charge. You should also take advantage of free services offered by your bank and local library.
You may feel no great need for continuing education courses, but if you learn even one new bit of information that will be of ultimate benefit to you or your business, the little time spent at a seminar or in a night course, will be a wise investment.
The important thing about continuing education courses, but if you learn even one new bit of information that will be of ultimate benefit to you or your business, the little time spent at a seminar or in a night course, will be a wise investment.
The important thing about running a small business is to know the direction in which you're heading - to know on a day-to-day basis, your progress in that direction - to be aware of what your competitors are doing - industry trends and sales figures for businesses comparable to the size of yours - to practice good money management at all times - and to prepare yourself to solve your problems before they arise.
Generally speaking, times are always tough for small businesses. In order to survive with a small business, regardless of the economic times, it is essential that you surround yourself with smart people, and practice sound business management at all times. Be sure that if you are doing well now, you will continue to be successful in the future.
To Your Success,
Ken Smith
www.lessons4success.com
kandtenterprisesmi@yahoo.com
www.powerteamsuccess.blogspot.com
http://www.worldprofitassociates.com/default.cfm?id=100300
Thursday, June 22, 2006
HOW TO START A BUSINESS IN YOUR OWN HOME AND MAKE BIG BUCKS
HOW TO START A BUSINESS IN YOUR OWN HOME AND MAKE BIG BUCKS
In these times, it's becoming increasingly difficult to get by or make ends meet with just one source of income. Thus, more and more people are investigating the possibilities of, and indeed, the idea of, starting their own extra-income businesses. Most of these part-time endeavors are started and operated from the comforts and privacy of these people's homes.
Most of these people are making the extra money they need - some have wisely and carefully built these extra income efforts into full-time, very profitable businesses - while some are just keeping busy, having fun, and enjoying life as never before. The important thing is that they are doing something other than wait for the government to give them a handout, to improve their lot in life - and you can do it too!
The fields of mail order selling, multi-level marketing, and in-home party sales have never been more popular. If any of these kinds of extra-income-producing ideas appeal to you, then for sure, you owe it to yourself to check them out. But, these aren't the only fields of endeavor you can start and operate from home with little or no investment and learn as you go.
If you type, you can start a home-based typing service; if you have a truck or access to a trailer, you can start a clean-up/hauling service; simply collecting old newspapers from your neighbors can get you started in the paper recycling business; more than a few enterprising housewives have found success and fortune by starting home and/or apartment cleaning services; if you have a yard full of flowers, you can make good extra money by supplying fresh-cut flowers to restaurants, and offices in lucrative personalized coffee mug business. What I'm saying is that in reality, there's literally no end to the ways in which you can start and operate a profitable extra-income business from your home.
The first thing you "must" do however, is some basic market research. Find out for yourself, first-hand, just how many people there are - particularly in your local area - who are interested in your proposed product or service, and "would be willing to stand in line to pay money for it." This is known as defining your market and pin-pointing your customers. If after checking around, talking about your idea with a whole lot of people over a period of one to three months, you get the idea that these people would be paying customers, then your next effort should be directed toward the "detailing" of your business plan. The more precise and detailed you write out such a plan - covering all the bases relating to how you'll do everything that needs to be done, and when - the easier it's going to be for you to attain success. Such a plan should show your start-up investment needs, your advertising plan, your production costs as well as procedures, your sales program, and how your time will be allocated. To often, enthusiastic and ambitious entrepreneurs "jump in" on an extra project and suddenly find that the costs are beyond their abilities, and the time requirements more than they can meet. It pays to lay it all out on paper before you get involved, and the more detailed you can "see" everything before you start, the better your chances of success.
Assuming you've got your market targeted - you know who your customers are going to be and how you're going to reach them with your product or service offer; and you've got all your cost as well as time requirements itemized - the next thing is to set your plan in motion and start making money.
Here is the most important "secret" of all, relating to starting and building a profitable home-based business - Regardless of what kind of business you start, you must have the capital and the available time to sustain your business through the first six months of operation on the basis of not taking in any money. Most importantly, you must not count on receiving of spending any money coming in from your business, on yourself or for your bills, during those first six months. Any and all the income from your business during those first six months should be reinvested in your business in order for it to grow and reach your planned first year potential for it.
Once you're by that first six months milestones, you can set up a small monthly salary or draw for yourself, and begin enjoying the fruits of your labor - but the first six months of operation for nay business is very critical, so do not plan to use any of that money your business generates for yourself.
If you've got our business plan properly organized, and have worked your plan, at the end of your first year, you should be able to begin thinking about hiring other people to alleviate some of your workload. Remember this, starting a successful business is not a means towards either a job for yourself or a way to keep busy. It should be regarded as the beginning of a business that will grow and prosper, with you as the top dog - eventually, you'll have other people doing all the work for you, even running the whole business, while you vacation in the Bahamas or Hawaii and collect or receive regular income from your initial efforts.
Meanwhile, the best of luck to you in all your extra-incoming building efforts, and may the angels of paradise keep you constantly under their umbrella of smiles and happiness!
To Your Success,
Ken Smith
kandtenterprisesmi@yahoo.com
www.lessons4success.com
www.powerteamsuccess.blogspot.com http://www.worldprofitassociates.com/default.cfm?id=100300 (Advertise Your Site/Business on 30,000+ sites FREE for Life)
REFERENCE MATERIALS ARE AVALIABLE UPON REQUEST. FOR A LIST OF AVAILABLE MATERIALS EMAIL;
http://www.worldprofitassociates.com/default.cfm?id=100300 with "Reference Materials List" in the Subject line and the information will be email back to you.
Ken has been promoting Home Based and Internet businesses for over 4 years. He believes that there are so many opportunities available that ANYONE can find a business that they can operate from home. One key element in being success in life and business, Ken believes, is that a person must continually improve themselves. Ken believes that Personal Development is the catylist that will propel one into major success. To read other articles that Ken has written and submitted go to: http://www.powerteamsuccess.blogspot.com, and http://EzineArticles.com/?id=222238. To check the current business that Ken is promoting go to: http://www.lessons4success.com.
In these times, it's becoming increasingly difficult to get by or make ends meet with just one source of income. Thus, more and more people are investigating the possibilities of, and indeed, the idea of, starting their own extra-income businesses. Most of these part-time endeavors are started and operated from the comforts and privacy of these people's homes.
Most of these people are making the extra money they need - some have wisely and carefully built these extra income efforts into full-time, very profitable businesses - while some are just keeping busy, having fun, and enjoying life as never before. The important thing is that they are doing something other than wait for the government to give them a handout, to improve their lot in life - and you can do it too!
The fields of mail order selling, multi-level marketing, and in-home party sales have never been more popular. If any of these kinds of extra-income-producing ideas appeal to you, then for sure, you owe it to yourself to check them out. But, these aren't the only fields of endeavor you can start and operate from home with little or no investment and learn as you go.
If you type, you can start a home-based typing service; if you have a truck or access to a trailer, you can start a clean-up/hauling service; simply collecting old newspapers from your neighbors can get you started in the paper recycling business; more than a few enterprising housewives have found success and fortune by starting home and/or apartment cleaning services; if you have a yard full of flowers, you can make good extra money by supplying fresh-cut flowers to restaurants, and offices in lucrative personalized coffee mug business. What I'm saying is that in reality, there's literally no end to the ways in which you can start and operate a profitable extra-income business from your home.
The first thing you "must" do however, is some basic market research. Find out for yourself, first-hand, just how many people there are - particularly in your local area - who are interested in your proposed product or service, and "would be willing to stand in line to pay money for it." This is known as defining your market and pin-pointing your customers. If after checking around, talking about your idea with a whole lot of people over a period of one to three months, you get the idea that these people would be paying customers, then your next effort should be directed toward the "detailing" of your business plan. The more precise and detailed you write out such a plan - covering all the bases relating to how you'll do everything that needs to be done, and when - the easier it's going to be for you to attain success. Such a plan should show your start-up investment needs, your advertising plan, your production costs as well as procedures, your sales program, and how your time will be allocated. To often, enthusiastic and ambitious entrepreneurs "jump in" on an extra project and suddenly find that the costs are beyond their abilities, and the time requirements more than they can meet. It pays to lay it all out on paper before you get involved, and the more detailed you can "see" everything before you start, the better your chances of success.
Assuming you've got your market targeted - you know who your customers are going to be and how you're going to reach them with your product or service offer; and you've got all your cost as well as time requirements itemized - the next thing is to set your plan in motion and start making money.
Here is the most important "secret" of all, relating to starting and building a profitable home-based business - Regardless of what kind of business you start, you must have the capital and the available time to sustain your business through the first six months of operation on the basis of not taking in any money. Most importantly, you must not count on receiving of spending any money coming in from your business, on yourself or for your bills, during those first six months. Any and all the income from your business during those first six months should be reinvested in your business in order for it to grow and reach your planned first year potential for it.
Once you're by that first six months milestones, you can set up a small monthly salary or draw for yourself, and begin enjoying the fruits of your labor - but the first six months of operation for nay business is very critical, so do not plan to use any of that money your business generates for yourself.
If you've got our business plan properly organized, and have worked your plan, at the end of your first year, you should be able to begin thinking about hiring other people to alleviate some of your workload. Remember this, starting a successful business is not a means towards either a job for yourself or a way to keep busy. It should be regarded as the beginning of a business that will grow and prosper, with you as the top dog - eventually, you'll have other people doing all the work for you, even running the whole business, while you vacation in the Bahamas or Hawaii and collect or receive regular income from your initial efforts.
Meanwhile, the best of luck to you in all your extra-incoming building efforts, and may the angels of paradise keep you constantly under their umbrella of smiles and happiness!
To Your Success,
Ken Smith
kandtenterprisesmi@yahoo.com
www.lessons4success.com
www.powerteamsuccess.blogspot.com http://www.worldprofitassociates.com/default.cfm?id=100300 (Advertise Your Site/Business on 30,000+ sites FREE for Life)
REFERENCE MATERIALS ARE AVALIABLE UPON REQUEST. FOR A LIST OF AVAILABLE MATERIALS EMAIL;
http://www.worldprofitassociates.com/default.cfm?id=100300 with "Reference Materials List" in the Subject line and the information will be email back to you.
Ken has been promoting Home Based and Internet businesses for over 4 years. He believes that there are so many opportunities available that ANYONE can find a business that they can operate from home. One key element in being success in life and business, Ken believes, is that a person must continually improve themselves. Ken believes that Personal Development is the catylist that will propel one into major success. To read other articles that Ken has written and submitted go to: http://www.powerteamsuccess.blogspot.com, and http://EzineArticles.com/?id=222238. To check the current business that Ken is promoting go to: http://www.lessons4success.com.
Friday, June 16, 2006
Making Money With Give-Aways
MAKING MONEY WITH GIVE-AWAYS
The guy who thought of giving away free rolls of film every time you have
your films developed at his photo center - is a genius!
You know the rest of the story, and so do thousands other photo centers
around the world who copy this excellent promotion.
STRETCHING DOLLARS
A budget conscious market is always out looking for a free lunch. For
this reason, you can build a marketing system that self-liquidates its
associated cost, distributing gift certificates that offer free this or
free that - all the customer has to do is pay a minimal shipping and
handling charge.
FREE SOFTWARE
In Las Vegas, I met a poker player who sells software he put together for
$29 and higher. To double the volume and reach other markets, he decided to
repackage his software. He gave it a new name, made a new disk label,
and offered it at a ridiculous price:
FREE
To receive the software, all you have to do is fill out the gift certificate
and send it back to him with $8.69 for shipping and handling.
THEY WENT APE! He was giving the certificates to schools, businesses, and
stores who give away the certificates as their own promotional gifts to their
customers. Because the cost to produce and mail this disk is 60 cents, he
was making $8 with every certificate that was redeemed for the free software.
$800,000 IN 27 WEEKS
Take a snapshot of this picture: Say, a total of 1 Million certificates
were circulated. Let's say you paid half a penny to print and distribute
these million certificates. Your cost is $5,000. If you generate a 7%
conversion, you'll earn $560,000.00
NUMBERS GAME
If you give other people permission to make copies of and give away your
certificates, your cost to circulate 1 Million certificates will go down.
But your opportunity to make money remains the same.
1% response = $80,000
2% response = $160,000
3% response = $240,000
5% response = $400,000
10% response = $800,000
THE INTERNET
Now, if you do the same thing on the internet you will see similar results. One thing to note is that with the internet you don’t have the cost of normal advertising and you have a vast array of advertising venues. Here are just a few of the advertising venues that can be utilized:
Classified ads (free and paid)
Pay per clicks (ie., Google adwords)
Ezine advertising
Co-op advertising
Joint Venture advertising…
The possibilities are almost endless! Contact me for help in this area (powerbizmi@yahoo.com) put in the subject line “Help with Give aways” and I will promptly answer your questions.
Another point to consider about going the internet route is that you don’t have to have an actual physical product to give away. Give ebooks, Special Reports, and the like that cost very little to produce or you can put the previously mentioned items on a CD and mail it to the prospect. If you plan to mail the item it should look very professional… remember, your reputation is on the line.
And last but certainly not least, your give away must have value, people do not want junk! Make sure your give away is valuable to the audience you have targeted.
To Your Success,
Ken Smith
www.lessons4success.com
powerbizmi@yahoo.com
www.powerteamsuccess.com
The guy who thought of giving away free rolls of film every time you have
your films developed at his photo center - is a genius!
You know the rest of the story, and so do thousands other photo centers
around the world who copy this excellent promotion.
STRETCHING DOLLARS
A budget conscious market is always out looking for a free lunch. For
this reason, you can build a marketing system that self-liquidates its
associated cost, distributing gift certificates that offer free this or
free that - all the customer has to do is pay a minimal shipping and
handling charge.
FREE SOFTWARE
In Las Vegas, I met a poker player who sells software he put together for
$29 and higher. To double the volume and reach other markets, he decided to
repackage his software. He gave it a new name, made a new disk label,
and offered it at a ridiculous price:
FREE
To receive the software, all you have to do is fill out the gift certificate
and send it back to him with $8.69 for shipping and handling.
THEY WENT APE! He was giving the certificates to schools, businesses, and
stores who give away the certificates as their own promotional gifts to their
customers. Because the cost to produce and mail this disk is 60 cents, he
was making $8 with every certificate that was redeemed for the free software.
$800,000 IN 27 WEEKS
Take a snapshot of this picture: Say, a total of 1 Million certificates
were circulated. Let's say you paid half a penny to print and distribute
these million certificates. Your cost is $5,000. If you generate a 7%
conversion, you'll earn $560,000.00
NUMBERS GAME
If you give other people permission to make copies of and give away your
certificates, your cost to circulate 1 Million certificates will go down.
But your opportunity to make money remains the same.
1% response = $80,000
2% response = $160,000
3% response = $240,000
5% response = $400,000
10% response = $800,000
THE INTERNET
Now, if you do the same thing on the internet you will see similar results. One thing to note is that with the internet you don’t have the cost of normal advertising and you have a vast array of advertising venues. Here are just a few of the advertising venues that can be utilized:
Classified ads (free and paid)
Pay per clicks (ie., Google adwords)
Ezine advertising
Co-op advertising
Joint Venture advertising…
The possibilities are almost endless! Contact me for help in this area (powerbizmi@yahoo.com) put in the subject line “Help with Give aways” and I will promptly answer your questions.
Another point to consider about going the internet route is that you don’t have to have an actual physical product to give away. Give ebooks, Special Reports, and the like that cost very little to produce or you can put the previously mentioned items on a CD and mail it to the prospect. If you plan to mail the item it should look very professional… remember, your reputation is on the line.
And last but certainly not least, your give away must have value, people do not want junk! Make sure your give away is valuable to the audience you have targeted.
To Your Success,
Ken Smith
www.lessons4success.com
powerbizmi@yahoo.com
www.powerteamsuccess.com
Wednesday, June 14, 2006
Great Deals on Books, Videos, DVD, etc
Just wanted to pass this along. I recently bought a couple of Personal Development books at half.com and I got great deals on them. If you're searching for books, videos, dvd, ect., to improve yourself, gain knowledge, etc., I recommend you click on the banner below and see for yourself how much you can save by using this site. Thank you for your time.
Here's the link:
To Your Success,
Ken Smith
www.lessons4success.com
kandtsmithga@yahoo.com
Here's the link:
To Your Success,
Ken Smith
www.lessons4success.com
kandtsmithga@yahoo.com
Monday, June 12, 2006
Learn Your Life's Purpose in 20 Minutes or Less
I recently came across this article and was so impressed by it that I got permission to reprint it in this blog. Please take the time to read it and do the excercise.
Most of us go through life and don't really know what our purpose is, we meander around from place to place, job to job, hobby to hobby, etc., looking for that "right" thing we're supposed ot be doing.
Well, I think Steve Pablino's article will help you find that purpose in life that will drive you to the success you are looking for. Take a few minutes and read this article.
Thanks and have a great day,
Ken Smith
www.lessons4success.com
powerteamsuccess.blogspot.com
kandtenterprisesmi@yahoo.com
Most of us go through life and don't really know what our purpose is, we meander around from place to place, job to job, hobby to hobby, etc., looking for that "right" thing we're supposed ot be doing.
Well, I think Steve Pablino's article will help you find that purpose in life that will drive you to the success you are looking for. Take a few minutes and read this article.
Thanks and have a great day,
Ken Smith
www.lessons4success.com
powerteamsuccess.blogspot.com
kandtenterprisesmi@yahoo.com
How to discover your life purpose in about 20 minutes
January 16th, 2005 by Steve Pavlina
How do you discover your real purpose in life? I’m not talking about your job, your daily responsibilities, or even your long-term goals. I mean the real reason why you’re here at all — the very reason you exist.
Perhaps you’re a rather nihilistic person who doesn’t believe you have a purpose and that life has no meaning. Doesn’t matter. Not believing that you have a purpose won’t prevent you from discovering it, just as a lack of belief in gravity won’t prevent you from tripping. All that a lack of belief will do is make it take longer, so if you’re one of those people, just change the number 20 in the title of this blog entry to 40 (or 60 if you’re really stubborn). Most likely though if you don’t believe you have a purpose, then you probably won’t believe what I’m saying anyway, but even so, what’s the risk of investing an hour just in case?
Here’s a story about Bruce Lee which sets the stage for this little exercise. A master martial artist asked Bruce to teach him everything Bruce knew about martial arts. Bruce held up two cups, both filled with liquid. “The first cup,” said Bruce, “represents all of your knowledge about martial arts. The second cup represents all of my knowledge about martial arts. If you want to fill your cup with my knowledge, you must first empty your cup of your knowledge.”
If you want to discover your true purpose in life, you must first empty your mind of all the false purposes you’ve been taught (including the idea that you may have no purpose at all).
So how to discover your purpose in life? While there are many ways to do this, some of them fairly involved, here is one of the simplest that anyone can do. The more open you are to this process, and the more you expect it to work, the faster it will work for you. But not being open to it or having doubts about it or thinking it’s an entirely idiotic and meaningless waste of time won’t prevent it from working as long as you stick with it — again, it will just take longer to converge.
Here’s what to do:
- Take out a blank sheet of paper or open up a word processor where you can type (I prefer the latter because it’s faster).
- Write at the top, “What is my true purpose in life?”
- Write an answer (any answer) that pops into your head. It doesn’t have to be a complete sentence. A short phrase is fine.
- Repeat step 3 until you write the answer that makes you cry. This is your purpose.
That’s it. It doesn’t matter if you’re a counselor or an engineer or a bodybuilder. To some people this exercise will make perfect sense. To others it will seem utterly stupid. Usually it takes 15-20 minutes to clear your head of all the clutter and the social conditioning about what you think your purpose in life is. The false answers will come from your mind and your memories. But when the true answer finally arrives, it will feel like it’s coming to you from a different source entirely.
For those who are very entrenched in low-awareness living, it will take a lot longer to get all the false answers out, possibly more than an hour. But if you persist, after 100 or 200 or maybe even 500 answers, you’ll be struck by the answer that causes you to surge with emotion, the answer that breaks you. If you’ve never done this, it may very well sound silly to you. So let it seem silly, and do it anyway.
As you go through this process, some of your answers will be very similar. You may even re-list previous answers. Then you might head off on a new tangent and generate 10-20 more answers along some other theme. And that’s fine. You can list whatever answer pops into your head as long as you just keep writing.
At some point during the process (typically after about 50-100 answers), you may want to quit and just can’t see it converging. You may feel the urge to get up and make an excuse to do something else. That’s normal. Push past this resistance, and just keep writing. The feeling of resistance will eventually pass.
You may also discover a few answers that seem to give you a mini-surge of emotion, but they don’t quite make you cry — they’re just a bit off. Highlight those answers as you go along, so you can come back to them to generate new permutations. Each reflects a piece of your purpose, but individually they aren’t complete. When you start getting these kinds of answers, it just means you’re getting warm. Keep going.
It’s important to do this alone and with no interruptions. If you’re a nihilist, then feel free to start with the answer, “I don’t have a purpose,” or “Life is meaningless,” and take it from there. If you keep at it, you’ll still eventually converge.
When I did this exercise, it took me about 25 minutes, and I reached my final answer at step 106. Partial pieces of the answer (mini-surges) appeared at steps 17, 39, and 53, and then the bulk of it fell into place and was refined through steps 100-106. I felt the feeling of resistance (wanting to get up and do something else, expecting the process to fail, feeling very impatient and even irritated) around steps 55-60. At step 80 I took a 2-minute break to close my eyes, relax, clear my mind, and to focus on the intention for the answer to come to me — this was helpful as the answers I received after this break began to have greater clarity.
Here was my final answer: to live consciously and courageously, to resonate with love and compassion, to awaken the great spirits within others, and to leave this world in peace.
When you find your own unique answer to the question of why you’re here, you will feel it resonate with you deeply. The words will seem to have a special energy to you, and you will feel that energy whenever you read them.
Discovering your purpose is the easy part. The hard part is keeping it with you on a daily basis and working on yourself to the point where you become that purpose.
If you’re inclined to ask why this little process works, just put that question aside until after you’ve successfully completed it. Once you’ve done that, you’ll probably have your own answer to why it works. Most likely if you ask 10 different people why this works (people who’ve successfully completed it), you’ll get 10 different answers, all filtered through their individual belief systems, and each will contain its own reflection of truth.
Obviously, this process won’t work if you quit before convergence. I’d guesstimate that 80-90% of people should achieve convergence in less than an hour. If you’re really entrenched in your beliefs and resistant to the process, maybe it will take you 5 sessions and 3 hours, but I suspect that such people will simply quit early (like within the first 15 minutes) or won’t even attempt it at all. But if you’re drawn to read this blog (and haven’t been inclined to ban it from your life yet), then it’s doubtful you fall into this group.
Give it a shot! At the very least, you’ll learn one of two things: your true purpose in life -or- that you should unsubscribe from this blog.This article is copyright © 2006 by Steve Pavlina. http://www.stevepavlina.com/
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